A little bit about myself

My name is Anna Dubov and I love challenges!

Whether it’s work, sport, or learning a language, complex problems excite me. I love asking questions, walking in users shoes and writing about the value of design. I am a generalist with particular appreciation for research and truly believe that good UX optimises experience across all levels, from user research to development support.

I thrive in a teamwork environment and treat feedback as a gift that helps me to improve both myself and products I’m working on. Self-reflexive humour, scuba diving and cakes are a few of my favourite things.

For more formal information, click here to see my CV.

01.

Born in a tiny Siberian town in Russia. Dreamed of getting to know different cultures and mentalities. Studied linguistics and lived in 3 different countries.

02.

Curious about interaction between business and society, worked in management consulting, helping to find sustainable solutions to complex problems for large corporations.

03.

Built a team to run a pro-bono project for charities, fell in love with non-profit sector and moved there to work on service optimisation and innovation.

04.

Discovered human-centered design and upskilled by completing UX/UI Design course at Flatiron School. Now working with startups, business and the public sector.

Research is my best friend.

I do not do design without first understanding the why. Whether it is a field visit, a workshop, or eye-tracking, I first gather data and ask questions. The best ones are those that open the door for more questions, revealing the real problem instead of a symptom.

Diversity is crucial.

Having lived and worked in three different countries I've built a wide array of perspectives and multiple points of references when thinking of a problem. I love listening to ideas different from mine. I believe that constructive critique and honest feedback are crucial for success.

Embrace constrains.

Even if I figure out a perfect approach to solving a problem, I know that things are never going to be ideal. Projects have timeline, budgets, stakeholders and other constrains. It’s important to recognise and respect these in order to achieve realistic results in a given time.